Another metaphor for [[the blog and wiki combo]].
Heard about this first from Tom Critchlow’s notes on it.
Flow is the feed. Itโs the posts and the tweets. Itโs the stream of daily and sub-daily updates that reminds people you exist.
"Stock is the durable stuff. Itโs the content you produce thatโs as interesting in two months (or two years) as it is today. Itโs what people discover via search. Itโs what spreads slowly but surely, building fans over time."
Stock sounds a bit more like articles, rather than the wiki as such.
You want a balance of the two.
You can tell that I want you to stop and think about stock here. I feel like we all got really good at flow, really fast. But flow is ephemeral, while stock sticks around. Stock is capital. Stock is protein.
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